For more than 35 years, White Light Visual has honed a reputation as a deeply experienced and highly hands-on expert in the design, engineering, production, and installation of transformative experiential graphics and architectural signage.
At White Light Visual, we...
Conduct pre-project meetings to confirm vision
Execute Field Audits for photos and measures
Develop scale elevation drawings
Create design concepts
Render concepts into site photos
Engineer graphic elements and finishing materials
Print, fabricate and produce all deliverables
Perform hands-on site installations
Meet The White Light Visual Team
Rock founded the genesis of White Light Visual back in 1988 at a time when photographic technology and services ruled supreme. Over the years, he has captained the evolution of White Light Visual and calls upon his degree from Temple University's Tyler School of Art, and his technical acumen, to provide some of the studio's greatest assets.
With administrative and financial experience in both large companies and family-owned businesses, Caren brings a strong foundation that maintains a smooth operation of White Light Visual's front-of-house. Caren is a graduate of Boston University and shares the team's love of all things creative.
Project Coordinator & Graphics Specialist
Vanessa spearheads the assimilation of project details, files and trafficking and helps keep White Light Visual projects on schedule and task. A graduate of Essex North Shore Agricultural and Technical School majoring in Graphic Communications, she has deep knowledge of today's Creative Suite software and a command of digital media.
Gregg brought a 25-year career in consumer product marketing and executive management to White Light in 2010 and lends a disciplined and creative dimension to client projects with a deep understanding of branding. Gregg is a graduate of Boston College with a sharp sense for bringing order and cohesion to complicated processes.
David is one of the industry's most talented graphic finishing professionals with an eye for perfection. He is comfortable engineering new processes using extensive media and substrates or leading White Light's hands-on field installation team.
An integrated graphic designer and creative artist with entrepreneurial experience, David places emphasis on developing sophisticated designs that are both intelligent and visually engaging in order to connect with the intended audience. David is a graduate of the Montserrat College of Art and lends his 25+ years experience to White Light's product.
Production & Installation Specialist
Brad is a fine artist and graduate of Montserrat, drawn to creative execution and processes. He lends his sharp eye and thinking to the White Light Visual's production team by helping organizing and executing some of today's more complicated graphic products and installations.