North Shore Medical Center Wayfinding

The North Shore Medical Center in Salem, MA has been an icon for well over a century and arriving on the sprawling campus seeking a certain destination could pose a daunting challenge. Wanting to lend direction and convenience to a range of visiting audiences, Mass General Brigham and the in-house marketing group based in Salem turned to White Light Visual for help and expertise. Together, the teams embarked on an extensive project to produce and install wide-ranging wayfinding elements across the sprawling Salem, MA campus including signage, directories and custom graphics. The effort also showcased the Center's 150-year celebration with branded graphics integrated into newly-installed signage systems.