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For Hearstsafe, White Light Visual lent creative vision and deep experience in helping a technology-driven, patient-centric cardiology practice stand out, inspire and showcase the kind of vision and mission that are critical in successful businesses today.

The centerpiece of the offices features a full-mural wall of a distressed, rust-colored pattern that creates a compelling backdrop for the Heartsafe logo cut from raw steel, complete with a rusted patina set off the wall on 1/4" spacers.  This texture is again utilized on an exterior blade sign installed on the facade above a crisp awning featuring additional branding elements.  More mural work inside draws upon some of the historic roots of the location as well as glass films and other graphic elements to complete the space.

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