Harvey Performance Company

For this extensive corporate HQ renovation, we designed, produced and installed extensive large muralscapes, dynamic lenticular displays, dimensional elements and custom signage that all carefully connects to a contemporary interior design palette, organizational visions and distinctive brands.  Harvey Performance is an industry leader in the design, manufacture and distribution of specialized bits and cutting tools used in machining metals and they are the parent company of the Harvey Tool, Micro 100, Titan, Helical, CoreHog and Valor brands.

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Harvey turned to White Light Visual to design, fabricate and install a range of experiential and branding elements in their renovated Rowley, MA facility that used a contemporary color palette of blues, grays and extensive glass, concrete and aluminums.  White Light Visual created elaborate entrance graphics using brushed plate aluminum triangles and dimensional elements along with unique and compelling lenticular graphic wall displays that wove together metal industry processes and specific machining tools.  Many of the interior walls featured corporate values and forward-thinking statements that were designed to reinforce culture and purpose while other walls showcased company brands, heritage and products.