Designer Bath Watertown's Welcome Wall: Ivy League Impact.
For over 70 years, DesignerBath has been one of New England’s longest-standing providers of fine fixtures and accessories for the kitchen and bath, with showrooms in Salem and Watertown, Massachusetts. When owner Jason Sevinor set his sights to expand this family business closer to the Boston Market, he hired Bergmeyer Architects and Hirsch Construction to turn his vision into reality.
When he wanted to have his reception wall sing, he came to White Light Visual.
This 16' curving wall greets customers when they enter the state-of-the-art showroom and is covered floor-to-ceiling with a special Natura Ivy matting that simulates green foliage for a dimensional, deep green backdrop. White Light Visual fabricated 1" thick matte white acrylic letters set on 3" studs to pin through the ivy and effectively float in the visual space, partially covered by greenery, with the faces of the lettering basked in the halogen spot lights.