Merrimack College's New Branding Campaign Gets its Biggest Audience Yet
Merrimack College has experienced significant growth and notoriety in recent years after being named one of the best colleges in the nation is US News and World Report, Forbes, Money Magazine and the Princeton Review. It's small, sedate campus in North Andover, MA is home to over 3200 undergraduates and boasts picturesque walkways, a new athletics center and rapidly-developing housing structures. In May 2017, as the campus was buzzing with preparations for graduations, White Light Visual was hard at work putting the finishing touches on the latest eye candy for the big weekend.
One of the keystone buildings is Sakowich Hall, a bustling student center located in the heart of the campus. It's here White Light Visual, partnered with Panaro Beer Design, developed, produced and installed full-wall graphic murals and timelines to showcase the college's history and vision for the future. Using a low-tack 3M ScotchCal film, floor-to-ceiling 'skins' nearly 10' tall transformed neutral walls into intricate visual stories. The effort wrapped up ahead of the college's graduation in Mid May.
Merrimack College's Together 4 Good Campaign is designed to continue to build a philanthropic foundation, and fund critical projects and programs that will make a lasting impact on current and future generations of Merrimack scholars. The $50M campaign kicked off in 2016 and is focused on strategic investments in infrastructure, academic programs, support services, athletics, student experiences, and scholarships will pay dividends for decades to come—both for our students who go on to become ethical leaders and for society as a whole.
One way to engage students and create awareness for the campaign is by dedicating one of these walls in the high-traffic student center to showcase the effort.
Elsewhere on campus, White Light produced and installed 20' x 30' grand-format banners to replace previously installed banners at Deegan Hall. These giant banners help to extend the Merrimack branding effort throughout campus and have high visibility.