8x8 Experience Boston
8x8 is a leader in integrating voice, video, chat, contact center, and enterprise-class API solutions into one global, secure and reliable cloud communications platform, and when they came to Boston, they turned to White Light Visual to help transform The Revere Hotel venue into a visually-impactful and inspiring space for their 3 day event.
Working in a hotel environment and expecting hundreds of guests can be a daunting task for any work group. As seasoned graphic and marketing experts, White Light Visual produced and installed colorful temporary graphics by using Phototex wall coverings, adhesive vinyls, column wraps, floor decals and cut vinyl elements, ransforming blank lobbies and meeting spaces into powerfully-branded eye candy to connect with audiences. All this happened swiftly and seamlessly during off-business hours.
One of the central pieces was a 3-dimensional 44" tall cut and painted foam 8x8 logo that adorned the presentaton stage. In addition, White Light Visual deployed two demonstration kiosks and counters complete with graphics that showcased 8x8's unique video conferencing products and allowed attendes to test drive the impressive technology. In just 3 days time, the hotel was returned to it's original space in a matter of 1 hour.